About Gaia Beauty

Gaia was created around one simple truth.
Your skin changes, and your skincare should change with it.

Across the month, a woman’s skin naturally shifts. It can feel calm one week, more sensitive the next, and in need of deeper care at different times.

A young woman with long, wavy brown hair and closed eyes is smiling gently, sitting in a dark room. Behind her, a timeline of the moon's phases from new moon to full moon and back is displayed, with the moon illuminated as if undergoing a lunar eclipse or full moon.

A cycle aware approach to skincare

calm

A woman with brown hair sleeping peacefully on her side in a bed, with her hands tucked under her head, in a dimly lit room.

Balance

A woman with long brown hair in a sleeveless white top gently touching her face, looking thoughtful with a soft smile, in a softly lit room with a candle in the background.

Renew

A woman with long, wavy brown hair holds a small dark bottle close to her face in a dimly lit room.

Your hormones change, and so does your skin.
It is not something to fix.
It is something to understand.

Why this matters

Our philosophy

Text emphasizing gentle ingredients, vegan and cruelty-free, and thoughtful design, with icons representing each feature.

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